Admin Dilemma - Salesforce, Office 365 & Match My Email - RAE Internet
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The Triple Admin Dilemma Between Salesforce, Office 365 and Match My Email

The Triple Admin Dilemma Between Salesforce, Office 365 and Match My Email

The ultimate promise of the cloud is convenience and ease-of-use. Cloud vendors offer a stack of IT services that are often segmented between

  • infrastructure-as-a-service
  • software-as-a-service
  • integration-as-a-service

On the infrastructure side, cloud providers like Amazon Web Services relieve IT admins of many unproductive tasks required by inhouse computer systems like hardware, middleware and software maintenance, climate control, continuous power system, power conditioning, data backup, data recovery, security, network connectivity, and support. On the SaaS side, vendors like provide core business applications in the cloud such as customer relationship management (CRM), bookkeeping, accounting, billings, collections, payroll and supply chain management etc. The newly emerging Integration-as-a-service segment features vendors like Match My Email who sync data between SaaS solutions.

To promote data integration, SaaS vendors like and Microsoft publish open API’s or Application Programming Interfaces. These API enable third parties to exchange data between clouds controlled by different vendors. Integration-of-as-service vendors exploit API’s to make their products as user- and admin-friendly as possible. For example, Match My Email can take data from an email system like Office365 or Google Suite and automatically insert that data into the right customer file in Salesforce. The data can be sync based on a number of attributes like full email address, domain name, words or numbers in the Subject Line or tags in the bodies of emails.

Integration-as-a-service apps are designed to be ‘setup and forget’ or ‘once and done’. The apps are made to run in background cloud-to-cloud with little or no human intervention required. It is the hands-off aspect that makes the apps so productive for users.

A well-designed integration app also needs to be easy to administer. Admins want the ability to connect to multiple data sources, access and transfer data, add and delete users, sync passwords and customize the integration app through an easy-to use control panel.

Integration-as-a-Service Vendor, Match My Email, Encounters Organizational Barrier to Adoption

Match My Email has created such a control panel for its newest release for Office365. The new admin architecture enables an admin to setup the app, populate it with users, upload user email data from Office365 to Salesforce and then add and delete users in the cloud. End-users only use the app; they never have to maintain the app. This type of centralized administration is mission critical in large organizations where employee turnover is constant.

However, in order for the integration control panel to work, the admins have to be ‘triple admins”, i.e., a MME cloud admin, a global admin in Office365 and an admin in Unfortunately, most admins today are only single or dual admins. They control one or two systems but rarely three. In most organizations, email and Salesforce are managed by different departments. This makes setting up an integration cloud much harder because to two or more stakeholders in an organization have to be involved and cooperate. To circumvent the ‘triple admin’ dilemma, Match My Email has added a way for an Office365 admin to be a ‘co-admin’ in the Match My Email cloud. So, with the new release a “triple admin” can set up the app with a few clicks and then populate it with data and users or two co-admins can cooperate in the set up and authentication process.

The best way to see the incredible technology built into Match My Email is to schedule a live demo at

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